A Framerica® guide to finishing the story.
Every great frame does more than surround — it completes.
It turns a photo into a keepsake, a print into art, a space into a statement. And while choosing the perfect frame may feel like a small decision, the right one can make all the difference.
At Framerica, we’ve been crafting mouldings for over five decades — and we’ve learned that choosing the right frame is a mix of art, intuition, and just a little science.
Here’s a guideline on how to find the one that fits — your piece, your style, and your story.
1. Start with the Mood, Not the Material
Before thinking color or width, ask yourself what you want the frame to feel like.
Is it sleek and modern? Warm and rustic? Elegant and timeless?
Frames aren’t just decorative — they set the emotional tone of what they surround.
- Clean lines + matte finishes suit modern art and photography.
- Warm woods + classic profiles complement traditional or natural scenes.
- Metallic tones + bold edges elevate statement pieces and contemporary designs.
When the mood of the frame mirrors the mood of the art, you’ve got harmony.
2. Match the Frame to the Art (Not Just the Room)
It’s tempting to choose a frame that matches your décor, but the piece itself should lead the way.
If your artwork is vibrant, let it breathe with a subtle frame. If it’s minimal, use a bolder edge for contrast. Think of the frame as a supporting character — one that enhances, not distracts.
And the best part? With Framerica’s endless range of textures, tones, and profiles, it’s easy to find a frame that complements both the art and the environment.
3. Size Matters — But Balance Matters More
Big artwork doesn’t always need a big frame, and small pieces can make a big impact with the right proportions.
A good rule: the frame should add weight without stealing the show.
Too thin, and the art can feel unfinished. Too thick, and it can overwhelm the image.
Framerica’s precision-crafted profiles make it easy to find that sweet spot — from delicate shadow gaps to bold gallery edges.
4. Don’t Forget the Finish
Texture and tone can transform the entire look.
A brushed gold adds quiet luxury; a weathered wood brings warmth and depth.
Our finish library at Framerica was designed for this very reason — to give framers, designers, and art lovers the power to fine-tune every detail. Whether it’s the subtly of Gallery Black™ Satin, the soft matte of Super Matte Stainless™, or rich metallic of Aria Gold™, the right finish adds character that color alone can’t convey.
5. Trust the Craft (and the Craftsperson)
Behind every Framerica frame is half a century of expertise — in profile wrapping, finish matching, and design innovation.
When you choose Framerica, you’re not just choosing a frame — you’re choosing craftsmanship built to last, with the precision and consistency trusted by the best framers and designers in the industry.
Because a great frame doesn’t just hold a picture — it holds a legacy.
Framing the Final Touch
Choosing the perfect frame is about more than aesthetics — it’s about connection.
The right frame enhances the art, complements the space, and expresses your style.
At Framerica, we believe that when craftsmanship meets creativity, every frame tells a story — beautifully finished and built to last.
Because the perfect frame doesn’t just surround the art. It completes it.
